It's Valentine's Day and the prices of flowers have increased by 50 percent in a single day at both wholesale and retail shops in Chennai. A bunch of 20 roses are sold at Rs 300 at Koyambedu wholesale market.

The prices of flowers have increased by 50 percent in a single day at both wholesale and retail shops in Chennai on the occasion of Valentine's Day.

Photos credit: Hemanathan M

Photos credit: Hemanathan M

A bunch of 20 roses are sold at Rs 300 at Koyambedu wholesale market.

Photos credit: Hemanathan M

Photos credit: Hemanathan M

Demand for roses among retailers has increased this year as people purchase through online platforms.

Photos credit: Hemanathan M

Traders lamented that customers prefer online shopping that is expensive compared to the previous, however, the flower rates are cheaper than online platforms.

Photos credit: Hemanathan M