How the Tamil Nadu parties fare on social media

An analysis by Echovme tracks their performance online: AIADMK has about 1,94,000 likes on the Facebook page and about 6-8 posts are posted every day in Tamil. A sudden increase in the likes shows their effectiveness in the campaign. 

Their official Twitter channel has 2,895 tweets with 12,400 followers. The tweets are in English and Tamil. The party has been consistent on YouTube with about 100+ videos uploaded and 633 subscribers. 

“Their website connects all their social media channels,” says Sorav, adding that the party should officially claim these and merge with the official channel. When it comes to DMK, the website is in Tamil and English. 

Facebook page has 27,781 fans with content posted in Tamil and the official Twitter handle @arivalayam has about 9,000 followers. They have connected their Facebook page to the Twitter handle and whatever is posted on Facebook gets reflected there. 

Tweets are not customised for this channel currently. “DMK for 2016 has close to 1,92,732 people.  This is not connected to the website.  Twitter channel has 1,832 followers. This page has updates in Tamil and English with a customised logo.” 

M K Karunanidhi’s posts are in Tamil, on an average the posts get 3,000+ likes and 200+ shares.  PMK has close to 6,711 on Facebook channel with updates mainly in Tamil. “The party is running a campaign called #TheChennaiWeWant. 

The party’s focus has been to promote the party leader for the CM and hence the website ‘www.Anbumani4cm.com’. He is the only political leader in Tamil Nadu who has a blog that discusses topics such as ‘alcohol-free Tamil Nadu’, ‘when Chennai drowned’ and a few blog posts written in Tamil. 

The official Facebook page of Anbumani Ramadoss has 101,667 fans and 7,821 followers on Twitter. He even has a Mobile App,” he points. Tamil Nadu BJP is very active on social media. They have a responsive website and the content is in Tamil and English. 

It is on Facebook, Twitter and run a YouTube channel as well. It has 1,03,000 followers on Facebook with a combination of English and Tamil. They have 29,500 followers on Twitter and more than 15 tweets a day. They run a YouTube channel which has 12 subscribers and just two videos uploaded very recently. DMDK has a lot of followers.

“There is a website in Tamil, the bottom right corner of the page has Facebook and Twitter icons leading to the official page. The Facebook page has about 12,000 likes.  Twitter channel has 513 followers with 517 tweets so far. 

Vijayakanth has about 60,000 followers with updates made only in Tamil. TMC’s website is extremely responsive. It uses both Tamil and English. The official Facebook page has about 8,574 likes in total. The updates are made mainly in Tamil about campaigning and the party leader visits to different places. They only have 900 followers.