“More than 200 Indian films are shot abroad every year”

How did you think of starting a film tourism event? 

I was a business head with the production house Percept Entertainment and for a particular film I was asked to hunt for a proper location in Far East for a film. The whole process of contacting various tourism boards and getting due permits took more than two months. I realised then that the whole process needs to be streamlined Thus, we launched the India International Film Tourism Conclave in 2013. 

According to a study, each year more than 200 Indian film are shot abroad in over 50 countries. Films have been one of the most vital motivations for putting a destination on a travel itinerary. They provide many positive impacts for the destination in terms of economic and cultural value, brand awareness and positive image building.

The Tamil film industry churns out a large number of films, even more than Bollywood. These days many of them are shot abroad. Hence, it makes sense to host the conclave in Chennai.