Creation of new brands relies on co-existence of ideas

An idea-chain is made up of interdependent ideas just like organisms in a food-chain, connecting the plankton to the enormous whale. A closer look shows all food-chains interconnected with each other, creating a food-web and connecting all living organisms in some way or another. Similarly, each ideachain is interconnected to other idea-chains creating a dynamic, neural idea-web. 

Every brand contributes to the collective brand-pool, making every Brand related to all others. If all Brands act keeping their intricate inter-relations in perspective, any such action will be Brand-enhancing, and will give them strong breeding capabilities. 

Ideas are interdependent on each other for creating new ones. An idea has to co-exist with other ideas in the universe (known and unknown to it) to facilitate its propagation. Brands, too, are ideas that are inter¬dependent on other ideas and brands, being neurally interconnected with all of them. It is explicit that for new ideas and new brands to develop, they have to breed with other ideas. 

While propagation is key, idea coexistence is even more important than idea-breeding. Tolerance of ideas is the equivalent of tolerance of other humans and is evident in the acceptance of others’ ideas and thoughts. Once this interconnectedness is realised, it becomes obvious that brands that stay isolated lose their intrinsic capability to regenerate and are on a path of extinction. On the other hand, brands which fuse easily and allow mixing, grow quickly and build strong capabilities of propagation. 

Idea-memes are interdependent on each other like cells in a body, symbiotically giving and taking from each other. If any one idea goes rogue and grows by forcibly eliminating others, such growth becomes destructive. Such a cancerous idea will eat at its source and go extinct even though it may breed prolifically in its initial stages. Some dictatorships, economies, fanatic religious factions, ideologies – idea-extremisms which eliminate healthy co-existence of other ideas, self-destruct over a few generations. 

Brands, too, follow similar principles. Brands which practice isolation or brand extremism and avoid meme intermixing, do so at the risk of gradual reduction of influence, even possible extinction. Some form of this extremism is evident when one brand completely quarantines its competing brand, even preventing harmless discussions about it. Such extreme behaviour can be detrimental to the Brand’s own memetic influence and spread, while also evincing attributes of fear and intolerance for itself in the bargain. 

The most prolific ideas are those where the two replicator forces, idea-memes and human genes, reinforce each other, but sometimes, memes are opposed to genes. Few but popular cultural memes like the concept of religious-celibacy, monogamy, avoidance/delay of parenthood, are memes which overcome genetic regenerative pressures and survive. Some others are based on the very concept of memetic-quarantine, as some scientific and professional circles put barriers to ‘intrusions’, in the belief that interbreeding may pollute or destroy the original meme.

The opposite is more often true, but such a time may not be unforeseeable when meme survival overtakes gene survival, and, ideas become more important than people.