Synergy of classic and contemporary

Armed with a degree in fashion design from the National Institute of Fashion Technology, Pradeep entered the world of glamour in 1999. Since then, the designer has developed a unique brand of clothing that is both indigenous to India and contemporary in design. 

“My focus has always been to create clothing that is timeless and not fashion that is seasonal, while also striving to attain a synergy between tradition and contemporary designs,” explains Pradeep, who will be launching his first store, at Kingsley which houses brands Ahalya, Kanakavalli and the Blouse Studio (in association with noted designer Anu Vardan).

Experimenting with the traditional textile processes, whether in appliqué, surface techniques or saree weaving, Pradeep breathes innovation into the products, taking age-old textiles into cutting-edge couture. He has been working with weaver clusters across Andhra Pradesh and Bihar to make sarees since 2009. 

“These processes and artisans preserve a certain something, an understated style and tradition that needs to be taken on a bigger platform. So, a large part of my work also involves visiting stores of these artisans which help me revive old classics while also trying to put my own stamp on the pieces I design.” 

At present, he is working with artisan clusters specialising in different forms of the supplementary-weft weaving technique in wild tasar silks from Nalanda and fine cottons and silks from Venkatagiri and Chanderi. Using these traditional techniques and indigenous materials, but with constant experimentation and research, Pradeep has created a whole new vocabulary in textile design. 

“The new attempt is to include clothes that are traditional and yet can be worn fashionably in a place like New York or London. With spring round the corner, there a lot of linens and light tones coming up,” adds Pradeep.