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    Contemporary designs with a touch of tradition

    Designer duo Sandeep Ravi and Ekta Nahar of city-based brand Studio 9696, speaks about their latest line, the autumn winter collection Aesthete.

    Contemporary designs with a touch of tradition
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    Chennai

    What is Aesthete all about?

    Aesthete (a person who is appreciative of and sensitive to art and beauty) is a collection inspired by nature and designed to suit the needs of the modern-day woman who is trying to break the barriers between tradition and comfort. The collection was created keeping in mind that each ensemble could be styled to create more than two different looks. So, it can work both for a traditional occasion and as separates for a dinner or casual date.

    About the clothes in the line

    The cuts are all classic with a bit of western influences; there are a lot of layered silhouettes that can be seen in the collection. It is full of surface design details and textured embroideries that are made from laser-cut fabrics. The colours in the palette include earthy pastels that add a sophisticated and urban feel.

    What is the brand’s USP?

    Our clothes are all about giving a quirky twist to Indian wear. You can spot dragon flies, umbrellas and musical notes. Besides, the brand also follows a strict policy of authentic hand-embroidery. Most of our fabrics are sourced from the city itself and our embroidery units employ only resources from Chennai, giving an authentic ‘Made in Chennai’ tag to all our outfits.

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