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Millennials in India will postpone a break-up, but not cancel a trip
A recent survey observing the travel preferences and behaviour of Indians in the last year has revealed that over 85 per cent of them booked travel online, while a considerable section was willing to take on odd jobs to go on a leisure trip, among a host of other interesting revelations
Chennai
The whole ‘wanderlust goals’ movement is evident among millennials in the country, as it is revealed that 48 per cent of them have postponed a breakup to go on a planned trip with their significant other! Clearly, youngsters would rather put up with an annoying boyfriend/ girlfriend for a little longer to satiate their passion.
Another interesting vignette from the survey revealed that 52 per cent of millennials are willing to take on an odd job or freelancing to go on a leisure trip. The influences of social media in deciding a destination, the willingness to travel alone as well as saving for a trip have become top priorities.
Travel service Expedia and The Center for Generational Kinetics collaborated for this study that took in the opinions of respondents across generations all over the country: Gen Z (born 1996 and after), Millennials (born between 1977 and 1995), Gen X (born between 1965 and 1976), and Baby Boomers (born between 1946 and 1964).
Manmeet Ahluwalia, Marketing Head, Expedia in India, said, “Travel is becoming a crucial part of life, especially with the younger generations: Millennials and Gen Z. While 61 per cent of Gen Z are willing to get a part-time job to save money to go on a leisure trip, 91 per cent of millennials save money for travel. Travel is not just a getaway, but also a time for self-reflection and introspection. No wonder the statistics suggest that 71 per cent of millennials travelled alone last year.”
“We are also witnessing the older generations catching up with the online marketplaces. They are getting more and more comfortable with online travel. The study points out that 86 per cent Gen X and 85 per cent Boomers personally booked travel online in the past year,” he added.
- 85% of Indians have personally booked online travel in the last year. Married people of all ages, particularly those with children, are the sweet spot for booking travel
- Boomer: 85%, Gen X: 86%, Millennial: 90%, Gen Z: 70%
- Married: 91% and Non-Married: 78%
- With Kids: 87% and Without Kids: 80%
- Saving for travel is a top priority, especially for millennials while Gen Z is the least likely to implement this into their budget. Overall 83% save money for travel with 69% Gen Z, 91% millennials, 80% Gen X and 75% Boomers saving money for travel.
- Interestingly 70% Baby Boomers, 74% of Gen X, and 81% of millennials are willing to spend half or more of Rs 10,00,000 on leisure travel, while 77% of Gen Z would allocate half or less to travel.
Preferred type of leisure travel experience
- Connections (Spending time with loved ones): Gen Z- 74%, Millennials- 81%, Gen X- 78%, Boomers- 80%
- Adventure (Exploring, meeting new people, trying new things): Gen Z- 76%, Millennials- 81%, Gen X- 69%, Boomers- 66%
- Relaxation (unwind, de-stress, sleep in): Gen Z- 68%, Millennials- 82%, Gen X- 74%, Boomers- 70%
- Traditional (site-seeing): Gen Z- 65%, Millennials- 78%, Gen X- 81%, Boomers- 81%
- Living like a local (unique experiences such as one-of-a-kind events, restaurants, etc.): Gen Z- 62%, Millennials-71%, Gen X- 20%, Boomers- 66%
- While overall 36% Indians travelled alone last year, a staggering 71% of millennials travelled alone. Boomers and Gen X split their travel time evenly between travelling with others and alone. (Gen Z- 62%, Millennials- 71%, Gen X- 47%, Boomers- 50%)
- Social media plays a huge part in Gen Z and millennial travel decisions
- 66% of Millennials have posted a potential travel trip on social media to get the opinion of their friends and family before booking a trip.
- 62% of Gen Z have chosen a destination, flight, hotel, or car rental because they saw it on social media
- 47% of Gen Z have chosen a hotel room or leisure trip destination so they could get a positive response on social media.
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